The Edward Barder Rod Company 1998 Green Fly Rod Catalogue.
A5 size, 16 pages of text and 4 pages of colour illustrations + a separate 2 page price list. Outstanding condition. VERY SCARCE.
With a pen & ink frontispiece illustration specially commissioned from Clare Hatcher (then Mrs Chris Yates).
This catalogue is so hard to come by that when I mislaid mine, I had to buy one at considerable expense to replace it. This is not a revenge listing!
By 1998 we had developed our own style of fly rods, while still acknowledging the stylistic influences of the classic makers.
The catalogue reflects our confidence in our own ideas and abilities. The photography was by my younger brother Charles.
Contents include an essay about the Barder Rod Co, a description of our rods, a list of models, repair & restoration services, a care & maintenance guide and essays on the history and development of the split cane rod.
This catalogue was designed, laid out and printed by Jon Ward-Allen of the Medlar press. It is in the style of the best classic catalogues and is the only one of its kind (there was a blue one for Carp, Barbel & Avon Rods) ever issued by the Barder Rod Co, at a cost of £1.00 inc. P&P.
The 1998 price list is tipped in. Read it and weep!